FAQ

GEO Strategy

Book a demo

GEO (Generative Engine Optimization) is the process of strengthening a brand’s presence in AI-generated responses – in practice, it’s how ChatGPT and Google AI start recommending your company. It involves visibility analysis, improving brand signals, and optimizing content.

Scroll

GEO Strategy

GEO (Generative Engine Optimization) is the process of strengthening a brand’s presence in AI-generated responses – in practice, it’s how ChatGPT and Google AI start recommending your company. It involves visibility analysis, improving brand signals, and optimizing content.
Visibility depends on several elements, including:
• consistency of brand data across sources • structure of content (entities, schema, metadata)
• the context in which other websites mention the brand
• the authority of the sources that reference it
No – it covers the entire brand ecosystem. That includes your website, company profiles, directory listings, media coverage, and knowledge bases such as Wikipedia, Wikidata, or Google Business. AI systems interpret all of these signals together.
We recommend an AI visibility audit every 3–6 months. ChatGPT and Google AI regularly refresh their data, so keeping your signals up to date helps maintain and improve visibility over time.